{"product_id":"9780241290927-lost-and-founder","title":"Lost and Founder","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Painfully Honest Field Guide to the Startup World\u003cbr\u003e\u003cp\u003e\u003cb\u003e'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' \u003c\/b\u003eNir Eyal, author of \u003ci\u003eHooked\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Rand Fishkin is the real deal' \u003c\/b\u003eSeth Godin, entrepreneur and author \u003cbr\u003e\u003cbr\u003e\u003cb\u003e-----------\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eEveryone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThis is not that story.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eRand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. \u003cbr\u003e\u003cbr\u003eNow Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. \u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eLost and Founder \u003c\/i\u003eFishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e-----------\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir' \u003c\/b\u003eChris Guillebeau, author of \u003ci\u003eSide Hustle \u003c\/i\u003eand \u003ci\u003eThe $100 Startup\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company' \u003c\/b\u003eJulie Zhou, VP of Product Design at Facebook\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40943100756065,"sku":"9780241290927","price":14.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_32376971.jpg?v=1737203256","url":"https:\/\/www.rarewaves.com\/products\/9780241290927-lost-and-founder","provider":"Rarewaves.com","version":"1.0","type":"link"}