{"product_id":"9780241279243-scaling-lean","title":"Scaling Lean","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eMastering the Key Metrics for Startup Growth\u003cbr\u003e\u003cp\u003e\u003cb\u003e'A battle-tested approach to building companies that matter' - Eric Ries, author of \u003ci\u003eThe Lean Startup\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eIs your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?\u003cbr\u003e\u003cbr\u003eYou've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? \u003cbr\u003e\u003cbr\u003e\u003ci\u003eScaling Lean \u003c\/i\u003eoffers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAsh Maurya\u003c\/b\u003e, a serial entrepreneur and author of the startup cult classic \u003ci\u003eRunning Lean\u003c\/i\u003e, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40943031451745,"sku":"9780241279243","price":22.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_32395390.jpg?v=1741173915","url":"https:\/\/www.rarewaves.com\/products\/9780241279243-scaling-lean","provider":"Rarewaves.com","version":"1.0","type":"link"}