{"product_id":"9780241246962-hooked","title":"Hooked","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Build Habit-Forming Products\u003cbr\u003e\u003cp\u003e\u003cb\u003eA BRAND NEW EDITION WITH AN UPDATED FOREWORD \u003cbr\u003e\u003cbr\u003eTHE INTERNATIONAL BESTSELLER   OVER 500,000 COPIES SOLD WORLDWIDE\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWhy do some products capture our attention while others fade into obscurity?\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eWhat makes us check our phones, open an app, or scroll a feed without even thinking?\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eIs there a repeatable pattern behind how technology hooks us?\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eHooked\u003c\/i\u003e, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - \u003ci\u003eTrigger ? Action ? Variable Reward ? Investment\u003c\/i\u003e - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.\u003cbr\u003e\u003cbr\u003ePacked with cutting-edge behavioural science, case studies, and practical frameworks, \u003ci\u003eHooked\u003c\/i\u003e is both a manual for product designers and a mirror for anyone curious about their own habits.\u003cbr\u003e\u003cbr\u003e‘Hooked changed my life. It’s essential reading for anyone who wants to better understand their actions and habits’\u003cbr\u003e\u003cb\u003eSteven Bartlett\u003c\/b\u003e, \u003ci\u003eDiary of a CEO\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e‘Nir Eyal taught Silicon Valley how to design behaviour — and then reminded us to use that power responsibly;\u003cbr\u003e\u003cb\u003eMark Manson\u003c\/b\u003e, \u003ci\u003eSolved Podcast \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e‘Our challenges go beyond technology; they stem from the \u003ci\u003einternal discomfort\u003c\/i\u003e that Nir Eyal’s work helps us understand’\u003cbr\u003e\u003cb\u003eAli Abdaal\u003c\/b\u003e, \u003ci\u003eDeep Dive Podcast \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e‘In \u003ci\u003eHooked\u003c\/i\u003e, Nir Eyal shows the fine line between persuasion and coercion — and why ethical design matters more than ever’\u003cbr\u003e\u003cb\u003eJim O’Shaughnessy\u003c\/b\u003e, \u003ci\u003eInfinite Loops Podcast\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57491267879286,"sku":"9780241246962","price":10.36,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.rarewaves.com\/products\/9780241246962-hooked","provider":"Rarewaves.com","version":"1.0","type":"link"}