{"product_id":"9780241209011-we-are-all-weird","title":"We Are All Weird","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Rise of Tribes and the End of Normal\u003cbr\u003eWhy are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.\u003cbr\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eWe Are All Weird\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eWorld of Warcrafters, LARPers, Settlers of Catan? Weird.\u003cbr\u003e\u003cbr\u003eBeliebers, Swifties, Directioners? Weirder.\u003cbr\u003e\u003cbr\u003ePaleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.\u003cbr\u003e\u003cbr\u003eFace it. We're all weird.\u003cbr\u003e\u003cbr\u003eSo why are companies still trying to build products for the masses?\u003cbr\u003e\u003cbr\u003eWhy are we still acting like the masses even exist?\u003cbr\u003e\u003cbr\u003eWeird is the new normal. And only companies that figure that out have any chance of survival. \u003cbr\u003e\u003cbr\u003eIn this book, Seth Godin shows you how.\u003cbr\u003e\u003cbr\u003e'Read this book slowly and read it again, for the lessons are rich and wise' \u003cbr\u003eJacqueline Novogratz, founder, \u003ci\u003eAcumen\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":31634402050145,"sku":"9780241209011","price":11.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_32377914.jpg?v=1741174144","url":"https:\/\/www.rarewaves.com\/products\/9780241209011-we-are-all-weird","provider":"Rarewaves.com","version":"1.0","type":"link"}