{"product_id":"9780240805924-tv-commercials-how-to-make-them-or-h","title":"TV Commercials: How to Make Them","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eor, How Big is the Boat?. A comprehensive guide to production techniques for making commercials. Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer\/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40810319413345,"sku":"9780240805924","price":63.15,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/c8b9844b3b0f525f061a1aff3647cfec.png?v=1682675101","url":"https:\/\/www.rarewaves.com\/products\/9780240805924-tv-commercials-how-to-make-them-or-h","provider":"Rarewaves.com","version":"1.0","type":"link"}