{"product_id":"9780231219839-reaching-the-chasm","title":"Reaching the Chasm","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Drive Your Early-Stage Start-Up to Scale\u003cbr\u003eEdward G. Amoroso provides an indispensable guide for start-ups looking to get off the ground and scale up to the next level.\u003cbr\u003eOne of the greatest challenges facing any start-up is “crossing the chasm”: bridging the gap between early adopters and mass-market buyers. Yet many promising businesses struggle even to reach the chasm. Often, founders leap in with money and a dream, only to hit a wall. How can start-up founders diagnose and fix problems in order to arrive at this critical point?\u003cbr\u003e\u003cbr\u003eEdward G. Amoroso provides an indispensable guide for start-ups looking to get off the ground and scale up to the next level. Getting to the chasm, as he illustrates through dozens of real-world case studies, requires long-term vision. Founders must focus on their core belief system—not simply what they do but why they are in business in the first place. Buyers connect with start-ups based on shared beliefs, and any founding team that does not understand this secret will struggle to build relationships with customers. Amoroso shares field-tested guidance for businesses in different spaces and stages on crafting a compelling message, understanding customers, benchmarking against competitors, and leveraging what makes a company irreplaceable. For founders, venture capital teams, private equity firms, investors, and readers with an interest in entrepreneurship, \u003ci\u003eReaching the Chasm\u003c\/i\u003e is the road map for early-stage start-up success.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56773639897462,"sku":"9780231219839","price":21.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_39718915.jpg?v=1769694755","url":"https:\/\/www.rarewaves.com\/products\/9780231219839-reaching-the-chasm","provider":"Rarewaves.com","version":"1.0","type":"link"}