{"product_id":"9780226029627-reputation-analytics-8211-public-opi","title":"Reputation Analytics","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003ePublic Opinion for Companies\u003cbr\u003e\u003cp\u003e\u003cb\u003eA scientific approach to corporate reputation from the field’s leading scholar.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet. \u003c\/p\u003e\n\u003cp\u003e In \u003ci\u003eReputation Analytics\u003c\/i\u003e, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice. \u003c\/p\u003e\n\u003cp\u003e A milestone work from one of social science’s most eminent scholars, \u003ci\u003eReputation Analytics\u003c\/i\u003e unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries. \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40827850227809,"sku":"9780226029627","price":45.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_27754737.jpg?v=1722027962","url":"https:\/\/www.rarewaves.com\/products\/9780226029627-reputation-analytics-8211-public-opi","provider":"Rarewaves.com","version":"1.0","type":"link"}