{"product_id":"9780141982489-the-bestseller-code","title":"The Bestseller Code","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cp\u003e\u003cb\u003e'If you're someone who dreams of penning a bestseller, read this book' \u003ci\u003eThe Week\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e'What if the success of E.L.James and Dan Brown was not so random? What  if there were an algorithm that could pick out the bestseller DNA  concealed within these books before they're published? This is the  audacious claim made by Jodie Archer and Matthew Jockers . Smart,  savvy and full of ideas' Fiona Wilson, \u003c\/b\u003e\u003ci\u003e\u003cb\u003eThe Times\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eGirl on the Train\u003c\/i\u003e. \u003ci\u003eFifty Shades. The Goldfinch.\u003c\/i\u003e Why do some books capture the whole world's attention? In \u003ci\u003eThe Bestseller Code\u003c\/i\u003e, Archer and Jockers boldly claim that not only can mega-hits be explained and identified - but they've built the algorithm to prove it. Using cutting-edge text mining techniques, they have developed a model that analyses theme, plot, style and character  to explain why some books resonate more than others with readers. Provocative, entertaining, and ground-breaking\u003ci\u003e, The Bestseller Code\u003c\/i\u003e explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read.\u003cbr\u003e\u003cbr\u003e'Non-formulaic, eye-opening, deeply-researched - and really worth your time' \u003ci\u003eGQ\u003cbr\u003e\u003cbr\u003e  \u003c\/i\u003e'When a story captures the imagination of millions, that's magic. Can  you qualify magic? Archer and Jockers just may have done so' Sylvia Day,  no.1 bestselling author\u003cbr\u003e\u003cbr\u003e'The claims are eye-grabbing . and also highly plausible' Robert Douglas-Fairhurst, \u003ci\u003eSpectator\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e'Thought-provoking and interesting . Here is a book worth reading' David Bond, \u003ci\u003eFinancial Times\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56451330867574,"sku":"9780141982489","price":9.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_32223172.jpg?v=1760461877","url":"https:\/\/www.rarewaves.com\/products\/9780141982489-the-bestseller-code","provider":"Rarewaves.com","version":"1.0","type":"link"}