{"product_id":"9780141981598-hit-makers","title":"Hit Makers","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow Things Become Popular\u003cbr\u003e\u003cp\u003e\u003cb\u003eWhat makes a hit a hit? In \u003ci\u003eHit Makers\u003c\/i\u003e, \u003ci\u003eAtlantic\u003c\/i\u003e Senior Editor Derek Thompson puts pop  culture under the lens of science to answer the question that every  business, every producer, every person looking to promote themselves and  their work has asked. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Drawing on ancient history and modern  headlines - from vampire lore and Brahms's Lullaby to Instagram -  Thompson explores the economics and psychology of why certain things  become extraordinarily popular. With incisive analysis and captivating  storytelling, he reveals that, though blockbuster films, Internet memes  and number-one songs seem to have come out of nowhere, hits actually  have a story and operate by certain rules. People gravitate towards  familiar surprises: products that are bold and innovative, yet instantly  comprehensible. \u003cbr\u003e\u003cbr\u003eWhether he is uncovering the secrets of JFK  and Barack Obama's speechwriters or analysing the unexpected reasons for  the success of \u003ci\u003eFifty Shades of Grey\u003c\/i\u003e, Thompson goes beyond the  cultural phenomena that make the news by revealing the desires that make  us all human. While technology might change, he shows, our innate  preferences do not, and throughout history hits have held up a mirror to  ourselves. \u003cbr\u003e\u003cbr\u003e From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of \u003ci\u003eStar Wars\u003c\/i\u003e, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":30346695409761,"sku":"9780141981598","price":10.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_32258563.jpg?v=1760989336","url":"https:\/\/www.rarewaves.com\/products\/9780141981598-hit-makers","provider":"Rarewaves.com","version":"1.0","type":"link"}