{"product_id":"9780141049588-go-givers-sell-more","title":"Go-Givers Sell More","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eMost of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. This practical guide turns giving into the cornerstone of a powerful and effective approach to selling.\u003cbr\u003e\u003cp\u003eThe sequel to the international bestseller \u003ci\u003eThe Go-Giver\u003c\/i\u003e, applying its inspirational approach to real-world challenges.\u003cbr\u003e\u003ci\u003eThe Go-Giver\u003c\/i\u003e took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business.\u003cbr\u003eBob Burg and John David Mann answer that question in \u003ci\u003eGo-Givers Sell More\u003c\/i\u003e, a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling.\u003cbr\u003eMost of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be - especially in an economic downturn when customers are more suspicious and defensive than ever. \u003cbr\u003eIt's far more effective (and satisfying) when salespeople think like Go-Givers and focus on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, and great results will follow automatically.\u003cbr\u003eIllustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40942975484001,"sku":"9780141049588","price":9.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_32338138.jpg?v=1737186886","url":"https:\/\/www.rarewaves.com\/products\/9780141049588-go-givers-sell-more","provider":"Rarewaves.com","version":"1.0","type":"link"}