{"product_id":"9780140287752-emergence","title":"Emergence","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe Connected Lives of Ants, Brains, Cities and Software\u003cbr\u003eWhy do people cluster together in neighborhoods? How do internet communities spring up from nowhere? Why is a brain conscious even though no single neuron is? What causes a media frenzy? This title looks at how self-organising systems are changing the world.\u003cbr\u003e\u003cp\u003e\u003cb\u003eSteven Johnson's \u003ci\u003eEmergence\u003c\/i\u003e:\u003ci\u003e The Connected Lives of Ants, Brains, Cities and Software\u003c\/i\u003e is a fascinating look at how self-organising systems are changing the world.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Why do people cluster together in neighborhoods? How do internet communities spring up from nowhere? Why is a brain conscious even though no single neuron is? What causes a media frenzy?\u003cbr\u003e\u003cbr\u003eThe answer, as Steven Johnson's groundbreaking book shows, is emergence: change that occurs from the bottom up. When enough individual elements interact and organize themselves, the result is collective intelligence - even though no-one is in charge. It is a phenomenon that exists at every level of experience, and will revolutionize the way we see the world.\u003cbr\u003e\u003cbr\u003e 'Exhilarating' J.G. Ballard\u003cbr\u003e\u003cbr\u003e 'A dizzying, dazzling romp through fields as disparate as urban planning, computer-game design, neurology and control theory'\u003ci\u003e Economist\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e 'Mind-expanding . intelligent, witty and tremendously thought-provoking . Popular science books interesting enough to read twice don't come along all that often'\u003ci\u003e Guardian\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e 'Not just a fascinating quirk of science: it's the future'\u003ci\u003e The New York Times\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40943064416353,"sku":"9780140287752","price":10.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_32250053.jpg?v=1737102870","url":"https:\/\/www.rarewaves.com\/products\/9780140287752-emergence","provider":"Rarewaves.com","version":"1.0","type":"link"}