{"product_id":"9780135478226-ai-powered-content-marketing-and-seo","title":"AI-Powered Content Marketing and SEO","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eImpact, Risks, and Strategies for Brands\u003cbr\u003e\u003cp\u003eDiscover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eAI-Powered Content Marketing and SEO\u003c\/i\u003e is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eKey Topics Covered:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevolutionary Impact:\u003c\/strong\u003e Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adapt\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-Optimized Content:\u003c\/strong\u003e Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithms\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthenticity and Authority\u003c\/b\u003e: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthical \u0026amp; Legal Issues:\u003c\/strong\u003e Stay ahead of AI risks by addressing critical challenges with proactive policies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI, Analytics, and Human Insight: \u003c\/strong\u003eLearn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57557953544566,"sku":"9780135478226","price":26.56,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_40508508.jpg?v=1774501879","url":"https:\/\/www.rarewaves.com\/products\/9780135478226-ai-powered-content-marketing-and-seo","provider":"Rarewaves.com","version":"1.0","type":"link"}