{"product_id":"9780135476758-logo-design-love-a-guide-to-creating-iconic-brand-marks","title":"Logo Design Love","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eA Guide to Creating Iconic Brand Marks\u003cbr\u003e\u003cp\u003eNow in its third edition, \u003cem\u003eLogo Design Love\u003c\/em\u003e is a trusted resource for designers who want to create iconic brand marks.\u003c\/p\u003e \u003cp\u003eFully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in today’s brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the complete process of crafting a successful logo—from shaping a project brief to presenting final work with confidence.\u003c\/p\u003e \u003cp\u003eInside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life.\u003c\/p\u003e \u003cp\u003eThe book features work from acclaimed designers and studios including Pentagram, Chermayeff \u0026amp; Geismar \u0026amp; Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work.\u003c\/p\u003e \u003cp\u003eIn \u003cem\u003eLogo Design Love: A guide to creating iconic brand identities, 3rd Edition\u003c\/em\u003e, you’ll learn:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eWhy logos matter, and how they shape the way we experience brands\u003c\/li\u003e\n\u003cli\u003eHow storytelling, strategy, and simplicity work together in iconic design\u003c\/li\u003e\n\u003cli\u003eWhat to consider when creating a new mark or refreshing an existing one\u003c\/li\u003e\n\u003cli\u003eHow to price your work and communicate its value to clients\u003c\/li\u003e\n\u003cli\u003eHow to navigate client conversations, from first meeting to final presentation\u003c\/li\u003e\n\u003cli\u003eWays to stay motivated, manage feedback, and grow your confidence as a designer\u003c\/li\u003e\n\u003cli\u003ePractical advice to sharpen your logo design process\u003c\/li\u003e\n\u003cli\u003eWhat it takes to build an identity system that goes beyond the logo\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhether you’re designing your first logo or refining an established process, \u003cem\u003eLogo Design Love\u003c\/em\u003e is a valuable guide to producing work that lasts.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":57717228568950,"sku":"9780135476758","price":33.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_41569029_e7f069a7-feb7-4899-827b-9b2a4bb1114e.jpg?v=1781146825","url":"https:\/\/www.rarewaves.com\/products\/9780135476758-logo-design-love-a-guide-to-creating-iconic-brand-marks","provider":"Rarewaves.com","version":"1.0","type":"link"}