{"product_id":"9780099535478-cradle-to-cradle","title":"Cradle to Cradle","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIn this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Reduce, reuse, recycle”.\u003cbr\u003e\u003cp\u003e\u003cb\u003eRecycling is good, isn’t it? \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIn this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Reduce, reuse, recycle”. This is the standard “cradle to grave” manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":30342502613089,"sku":"9780099535478","price":8.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_32390825.jpg?v=1741225354","url":"https:\/\/www.rarewaves.com\/products\/9780099535478-cradle-to-cradle","provider":"Rarewaves.com","version":"1.0","type":"link"}