{"product_id":"9780091939700-serious-creativity","title":"Serious Creativity","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to be creative under pressure and turn ideas into action\u003cbr\u003e\u003cp\u003e\u003ci\u003eIf you want to be the best, focus on your most valuable asset: the power of your creative mind\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003ci\u003eIf you want to be the best, focus on your most valuable asset: the power of your creative mind\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:\u003cbr\u003e\u003cbr\u003ebe creative on demand with de Bono's step-by-step approach \u003cbr\u003e\u003cbr\u003eadd value to ideas and turn them into financial assets \u003cbr\u003e\u003cbr\u003eboost creativity with the power of lateral thinking \u003cbr\u003e\u003cbr\u003ebreak free from old ways of thinking with creative challenging\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40942983381089,"sku":"9780091939700","price":18.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_32389579.jpg?v=1737436751","url":"https:\/\/www.rarewaves.com\/products\/9780091939700-serious-creativity","provider":"Rarewaves.com","version":"1.0","type":"link"}