{"product_id":"9780078028946-marketing-strategy-a-decision-focused-approach","title":"Marketing Strategy: A Decision-Focused Approach","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eCovers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross\/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.\u003cbr\u003e\u003cb\u003e\u003ci\u003eMarketing Strategy, 8e\u003c\/i\u003e\u003c\/b\u003e is a focused, succinct text which can be used on its own or packaged with a case book.  It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross\/inter-functional relationships.  This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.  The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy.  Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55170875425142,"sku":"9780078028946","price":212.27,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29821145.jpg?v=1737410541","url":"https:\/\/www.rarewaves.com\/products\/9780078028946-marketing-strategy-a-decision-focused-approach","provider":"Rarewaves.com","version":"1.0","type":"link"}