{"product_id":"9780071748759-innovation-secrets-of-steve-jo","title":"The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eThe author of The Presentation Secrets of Steve Jobs once again gets inside the mind of the CEO of the decade, and gives readers the seven principles they need to innovate like Steve Jobs. In \u003ci\u003eThe Innovation Secrets of Steve Jobs\u003c\/i\u003e, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. \u003cp\u003eThe Seven Principles are:\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003ePrinciple One: Do What You Love \u003cbr\u003ePrinciple Two: See Genius in Their Craziness \u003cbr\u003ePrinciple Three: Sell Dreams, Not Products \u003cbr\u003ePrinciple Four: Offer New \u003cbr\u003ePrinciple Five: Say No to 1,000 Things \u003cbr\u003ePrinciple Six: Master the Message . \u003cbr\u003ePrinciple Seven: Inspire Evangelists \u003cbr\u003eOne More Thing . Expect Excellence from Yourself and Others\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eWatch Carmine Gallo talk about a \"Think Different\" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.\u003c\/p\u003e\n\u003cp\u003eThe seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives! \u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40867468378209,"sku":"9780071748759","price":27.08,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/ef11767e46363df471658b93c6417506.png?v=1686768856","url":"https:\/\/www.rarewaves.com\/products\/9780071748759-innovation-secrets-of-steve-jo","provider":"Rarewaves.com","version":"1.0","type":"link"}