{"product_id":"9780071495691-inside-advantage","title":"The Inside Advantage","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eShows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. This book includes a Growth Discovery Process, which enables you to focus your goals and place yourself on the road to growth. \u003cp\u003e\u003cb\u003eBe the Driving Force Behind Your Company's Growth\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eRobert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.\u003c\/p\u003e\n\u003cp\u003eThis strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.\u003c\/p\u003e\n\u003cp\u003eNow, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.\u003c\/p\u003e \u003cp\u003eBloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.\u003c\/p\u003e\n\u003cp\u003eDoing what you're good at and doing it better than anyone else will create growth. \u003ci\u003eThe Inside Advantage\u003c\/i\u003e will help you capture that magic moment when customers will select your product or service over those of your competitors.\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40797671686241,"sku":"9780071495691","price":39.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/fbd0ea693c9b8a4bfbbf10d187f35072.png?v=1688572858","url":"https:\/\/www.rarewaves.com\/products\/9780071495691-inside-advantage","provider":"Rarewaves.com","version":"1.0","type":"link"}