{"product_id":"9780071408677-what-customers-want-using-outcome-driven-innovation-to-create-breakthrough-products-and-services","title":"What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eExplains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation. \u003cb\u003eA world-renowned innovation guru explains practices that result in breakthrough innovations\u003c\/b\u003e\u003cp\u003eTwenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.\u003c\/p\u003e\n\u003cp\u003eGrowing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.\u003c\/p\u003e\n\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40943121367137,"sku":"9780071408677","price":26.93,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/ea869d86c8d2d651f672877341672bd9.png?v=1691727047","url":"https:\/\/www.rarewaves.com\/products\/9780071408677-what-customers-want-using-outcome-driven-innovation-to-create-breakthrough-products-and-services","provider":"Rarewaves.com","version":"1.0","type":"link"}