{"product_id":"9780062856623-change-by-design-revised-and-updated","title":"Change by Design, Revised and Updated","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow Design Thinking Transforms Organizations and Inspires Innovation\u003cbr\u003e\u003cp\u003eThe subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business as a powerful framework for innovation.\u003cbr\u003e\u003cbr\u003eThe myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination and creative problem solving through which great ideas are identified and developed before being realized as new offerings and capabilities. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eChange by Design\u003c\/i\u003e explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. \u003c\/p\u003e\n\u003cp\u003eIntroduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary leadership guide—now updated with addition material, including new case studies, and a new introduction—design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eChange by Design\u003c\/i\u003e is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business strategy and society.\u003c\/p\u003e\n\u003cp\u003eThis essential guide for today’s business leaders offers a clear roadmap for transformation:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eA Human-Centered Approach:\u003c\/b\u003e Learn how to convert need into demand by balancing what people desire with what is technically feasible and financially viable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Power of Prototyping:\u003c\/b\u003e Move beyond theory and build to think, using hands-on experimentation to identify and develop great ideas before they demand massive investment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRadical Collaboration:\u003c\/b\u003e Discover why the most innovative solutions come from interdisciplinary teams that bring designers, engineers, and business experts together.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCreative Leadership:\u003c\/b\u003e A must-read for managers and executives, this book provides the tools to infuse design thinking into every level of an organization to drive growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40942973452385,"sku":"9780062856623","price":17.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_29748501.jpg?v=1725716933","url":"https:\/\/www.rarewaves.com\/products\/9780062856623-change-by-design-revised-and-updated","provider":"Rarewaves.com","version":"1.0","type":"link"}