{"product_id":"9780008308186-endure","title":"Endure","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eMind, Body and the Curiously Elastic Limits of Human Performance\u003cbr\u003e\u003cp\u003e‘This book is AMAZING!’ \u003cstrong\u003eMalcolm Gladwell, bestselling author of \u003cem\u003eOutliers\u003c\/em\u003e and \u003cem\u003eBlink\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e          \u003cp\u003e'Reveals how we can all surpass our perceived physical limits.' \u003cstrong\u003eAdam Grant, bestselling author of \u003cem\u003eHidden Potential\u003c\/em\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e‘This book is AMAZING!’ \u003cstrong\u003eMalcolm Gladwell, bestselling author of \u003cem\u003eOutliers\u003c\/em\u003e and \u003cem\u003eBlink\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e          \u003cp\u003e'Reveals how we can all surpass our perceived physical limits.' \u003cstrong\u003eAdam Grant, bestselling author of \u003cem\u003eHidden Potential\u003c\/em\u003e \u003c\/strong\u003e\u003c\/p\u003e          \u003cp\u003e‘Anyone who has ever felt exhausted, whether from heat or cold or altitude or pain or simply a loss of will, is going to find their own experience in this book.” \u003cstrong\u003eDavid Epstein, bestselling author of \u003cem\u003eRange\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e          \u003cp\u003e'A high-water mark for understanding the physiology the art and the science of how to perform at your best.' \u003cstrong\u003eRich Roll, host of the Rich Roll podcast and author of \u003cem\u003eFinding Ultra\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e          \u003cp\u003e            \u003cstrong\u003e              \u003cem\u003e__________\u003c\/em\u003e            \u003c\/strong\u003e          \u003c\/p\u003e          \u003cp\u003eWe've all felt it. The moment your body says \u003cem\u003estop\u003c\/em\u003e. Your legs screaming, lungs burning, every instinct telling you there's nothing left. But what if that signal isn't the end of your capacity? What if it's just your brain playing it safe?\u003c\/p\u003e          \u003cp\u003eIn \u003cem\u003eEndure\u003c\/em\u003e, award-winning science journalist and elite distance runner Alex Hutchinson upends everything we think we know about human limits. Drawing on decades of research and the cutting edge of sports science, he makes a compelling, evidence-backed case: fatigue is not a physical event. It is a sensation, one manufactured and managed by the brain, which is constantly calculating how much you have left and deciding, often conservatively, when to call it.\u003c\/p\u003e          \u003cp\u003eThis changes everything. Because if your limits are partly a decision rather than a fixed ceiling, they can be negotiated. Trained. Pushed.\u003c\/p\u003e          \u003cp\u003eHutchinson takes us from early experiments with electrical currents and frogs' legs to sophisticated brain imaging, from elite marathon runners chasing the two-hour barrier to mountaineers at the edge of survival on Everest. He examines what heat, cold, pain, altitude, and sheer loss of will actually do to performance and introduces the new frontier of endurance science, where researchers are using brain stimulation, psychological priming, and cognitive training to extend what athletes can do.\u003c\/p\u003e          \u003cp\u003eBut \u003cem\u003eEndure\u003c\/em\u003e is not just a book for athletes. It's for anyone who has ever stopped short of their potential and wondered why. Hutchinson's answer is surprising, scientifically rigorous, and, ultimately, galvanizing: the barrier that matters most is the one inside your head.\u003c\/p\u003e          \u003cp\u003e__________\u003c\/p\u003e          \u003cp\u003e'Just a fantastic, inspiring read … Every athlete and coach needs to read this but the implications are applicable for anyone with an interest in performance and resilience.' \u003cstrong\u003e– Chris Williamson, host of the Modern Wisdom podcast \u003c\/strong\u003e\u003c\/p\u003e          \u003cp\u003e‘If you want to gain insight into the mind of great athletes, adventurers, and peak performers then prepare to be enthralled by Alex Hutchinson’s Endure.’ – \u003cstrong\u003eBear Grylls\u003c\/strong\u003e\u003c\/p\u003e          \u003cp\u003e\u003cem\u003e'Endure\u003c\/em\u003e is a pure science book that goes deep, especially into the mind, and the pacing and story-telling are top notch. – \u003cstrong\u003e\u003cem\u003eRunner's World\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e          \u003cp\u003e'So good. Smart, inspiring, and just fun to read. Makes me wanna be a better runner (and faster reader).' – \u003cstrong\u003eGretchen Reynolds, \u003cem\u003eNew York Times\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e          \u003cp\u003e‘An intelligent, exhaustively researched study.’ \u003cstrong\u003e– \u003cem\u003eThe Times\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40942942847073,"sku":"9780008308186","price":8.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/products\/stand_6635543_jpg.jpg?v=1706145590","url":"https:\/\/www.rarewaves.com\/products\/9780008308186-endure","provider":"Rarewaves.com","version":"1.0","type":"link"}