{"product_id":"4015698008869-forever-or-never","title":"Forever Or Never","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eLAKE are an experimental-pop ensemble centered around the songwriting partnership of wife\/husband duo Ashley Eriksson and Elijah Moore. Forever or Never is a collection of humanistic songs that explore the complications of moral and spiritual being in a hostile world. Musically, LAKE are, as always, unparalleled in re-imagining and renewing the melodic language of 1970s soft-rock, (think Fleetwood Mac, Steely Dan, The Roches, Laura Nyro, etc), implementing jazz-chord voicings, memorable hooks and a wide palette of colorful, inventive instrumentation. LAKEs musical kindling is unusual for a band whose genesis was rooted in the punk and indie community - before signing to legendary K Records (for their 2nd album Oh,The Places Well Go, 2008) Calvin Johnson apparently couldnt believe a band from the Olympia underground would be so keen on reinterpreting the music of mainstream pop acts from a bygone era. LAKE has since converted him, and many more, to a re-sensitized appreciation of big musical ideas, which are non-cynical, joyous, inviting.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56440249975158,"sku":"4015698008869","price":12.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_1918339_0.jpg?v=1760379146","url":"https:\/\/www.rarewaves.com\/products\/4015698008869-forever-or-never","provider":"Rarewaves.com","version":"1.0","type":"link"}